PRIVACY POLICY
Last updated: March 24, 2026
At Auret, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit www.auret.co.uk or make a purchase from our store.
This policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website, you agree to the collection and use of your information in accordance with this policy.
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1. WHO WE ARE
Auret is the data controller responsible for your personal data.
Contact:
Email: info@auret.co.uk
Website: www.auret.co.uk
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2. INFORMATION WE COLLECT
When you visit our website or place an order, we may collect the following personal data:
Identity & Contact Information:
- Full name
- Email address
- Phone number
- Billing and delivery address
Transaction Information:
- Order details and purchase history
- Payment information (processed securely via third-party payment providers — we do not store full card details on our servers)
Technical Information:
- IP address
- Browser type and version
- Device and operating system information
- Pages visited and browsing behaviour on our website
Marketing Information:
- Communication preferences
- Responses to marketing campaigns (where consent has been given)
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3. HOW WE USE YOUR INFORMATION
We use your personal data for the following purposes, in accordance with UK GDPR lawful bases:
- To process and fulfil your orders (contractual necessity)
- To send order confirmations, dispatch notifications, and delivery updates (contractual necessity)
- To provide customer support and handle complaints (contractual necessity)
- To prevent fraud and ensure secure transactions (legitimate interest)
- To improve our website, products, and customer experience (legitimate interest)
- To send marketing communications and promotions, where you have opted in (consent)
- To comply with legal and regulatory obligations (legal obligation)
You may withdraw your consent to marketing communications at any time by clicking "unsubscribe" in any email we send, or by contacting us at info@auret.co.uk.
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4. SHARING YOUR INFORMATION
We only share your personal data with trusted third parties where strictly necessary to operate our business and fulfil your orders.
These may include:
- Payment processors (e.g. Shopify Payments)
- Shipping and fulfilment partners
- Website hosting and analytics providers (e.g. Google Analytics)
- Email marketing platforms (e.g. Klaviyo)
- Customer support tools
All third parties are required to handle your data securely and in accordance with applicable data protection law.
We may also disclose your information where required by law, regulation, or court order.
We will never sell your personal data to third parties.
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5. INTERNATIONAL DATA TRANSFERS
Some of our third-party service providers may operate outside the United Kingdom. Where your personal data is transferred internationally, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, such as Standard Contractual Clauses or adequacy decisions.
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6. DATA RETENTION
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.
In general:
- Order and transaction data: retained for up to 7 years (UK tax and legal compliance)
- Marketing preferences: retained until you withdraw consent
- Technical and analytics data: retained for up to 26 months
When your data is no longer required, it will be securely deleted or anonymised.
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7. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies to enhance your browsing experience, analyse traffic, and support marketing activity.
For full details, please refer to our Cookie Policy available on our website.
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8. YOUR RIGHTS UNDER UK GDPR
As a UK resident, you have the following rights regarding your personal data:
- Right of access: request a copy of the personal data we hold about you
- Right to rectification: request correction of inaccurate or incomplete data
- Right to erasure: request deletion of your personal data ("right to be forgotten")
- Right to restriction: request that we limit how we use your data
- Right to data portability: receive your data in a structured, machine-readable format
- Right to object: object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent: withdraw consent to marketing at any time
To exercise any of these rights, please contact us at info@auret.co.uk. We will respond within 30 days, as required by UK GDPR.
You also have the right to lodge a complaint with the UK's data protection authority:
Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Helpline: 0303 123 1113
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9. DATA SECURITY
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, misuse, loss, or disclosure.
These measures include secure encrypted connections (SSL/TLS) and restricted access to personal data within our systems.
Please note that no method of transmission over the internet is entirely secure. We cannot guarantee absolute security, but we take every reasonable precaution to protect your data.
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10. THIRD-PARTY LINKS
Our website may contain links to third-party websites or services. Auret is not responsible for the privacy practices of these external sites.
We encourage you to review the privacy policies of any third-party websites you visit.
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11. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
Any updates will be posted on this page with a revised "Last Updated" date. We recommend reviewing this policy periodically.
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12. CONTACT
If you have any questions about this Privacy Policy or how your personal data is handled, please contact us:
Auret Customer Support
Email: info@auret.co.uk
Website: www.auret.co.uk
We aim to respond to all data-related enquiries within 30 days in line with UK GDPR requirements.
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AURET | www.auret.co.uk | info@auret.co.uk